Wools of New Zealand

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WoJo Upholstery Fabric

WoJo™ is revolutionary new upholstery fabric that is being rolled out in Starbucks stores around the world in a 5 year refurbishment plan.

WoJo was conceptualised by The Formary a New Zealand based design company charged with converting Starbuck’s used jute coffee sacks into a sustainable fabric. Combining the jute with Laneve wool, supplied by Wools of New Zealand, provided the complete and authentic sustainability solution.